Von Muhlenen Agreed to Partnership with Cremo
Posted Oct 4, 2006 12:47 (GMT +7)
ZURICH, Switzerland--(BUSINESS WIRE)--Oct. 2, 2006
The World Cheese Champion of 2006 von Muhlenen, has agreed to a strategic partnership with Cremo, the second largest dairy group in Switzerland
The well known cheese ripener (affineur) von Muhlenen of Fribourg Switzerland, with its history dating back four generations to 1861, and their neighbours, the second largest dairy in Switzerland - Cremo, have agreed to a strategic partnership. Cremo will take a seat on the Board of directors at von Muhlenen. The Management of von Muhlenen with Walo von Muhlenen as Director, and Roger von Muhlenen as President, remains unchanged.
The combination of these two partners forms a new strong company in the Swiss Cheese market. The synergies between these two companies are enormous. Von Muhlenen cheeses are mainly distributed on the export markets, whereas Cremo, mainly distribute their cheeses and dairy products in the home market of Switzerland. This cooperation gives advantages to both; Cremo will now have greater access to the worldwide export markets in which von Muhlenen has a strong presence across 16 different countries, whilst von Muhlenen can distribute their consistently award winning World Champion cheeses, Gruyere premier Cru and Emmental premier Cru, to the previously much sown up home market of Switzerland.
Synergies also exist in the cheese ripening, for some time Cremo have taken advantage of von Muhlenen's cheese ripening skills and expertise, with von Muhlenen ripening raw milk cheeses that were produced by Cremo. This collaboration is set to increase in the future, whilst at the same time ensuring that the focus that has meant that von Muhlenen are considered to be at the pinnacle of excellence, on the worldwide stage for Gruyere and Emmental cheese making and ripening, will not be lost.
Von Muhlenen is the leading Swiss export company for high quality raw milk cheeses. Their outstanding quality has been awarded many times. The largest successes are the 8 World Champion titles that von Muhlenen has won for its Le Gruyere Premier Cru and Emmentaler Premier Cru raw milk cheeses.
Cremo, based in Villars-sur Glane, is the second largest dairy company in Switzerland, collecting and transforming 360 millions kg of milk. They produce well known cheeses such as Vacherin Fribourgeois AOC, Emmental Switzerland AOC, Le Gruyere Switzerland AOC, and Raclette. Besides cheese, Cremo produces other dairy products such as milk, cream, butter and milk powder.
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CONTACT: Von Muhlenen AG
Walo von Muhlenen, +41 26 492 93 30/+41 79 217 54 11
Fax: +41 26 492 93 39
Michel Pellaux, +41 26 407 21 04/+41 79 352 63 62
Fax: +41 26 407 28 65
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