TOKYO--(BUSINESS WIRE)--Mar. 05, 2026

Unicharm Corporation (TOKYO: 8113) is accelerating its business operations to bridge the global gender gap while fostering sustainable economic growth under its corporate brand essence, "Love Your Possibilities." In conjunction with International Women's Day on March 8, the company is moving beyond simple awareness-raising to address physiological constraints, such as menstruation, as "structural social challenges." Unicharm is proud to announce its latest initiatives to support women’s education and employment through the provision of products and educational programs in Brazil, Indonesia, and Kenya—a market the company is now entering in earnest.

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Sanitary napkins scheduled for launch in Brazil

Regional Initiatives by Unicharm Group

1. [Brazil] Full-Scale Launch of ‘SOFY’ to Support Increasing Female Workforce Participation

Unicharm will launch its sanitary napkin brand ‘SOFY’ in the Brazilian market, where female employment rates are rising rapidly alongside economic development.

-Uniqueness and Market Adaptation: To reach Brazil's trend-conscious youth, Unicharm has opened an official TikTok Shop to communicate its brand value directly to consumers.

2. [Indonesia] Respecting Culture and Eliminating "Discomfort"

In Indonesia, home to the world’s largest Muslim population, Unicharm conducts educational activities that are deeply respectful of local culture and customs.

-Ramadan Connection: On March 4, 2026, as part of a series of events during the fasting month (Ramadan), Unicharm provided "First Menstruation Education" to approximately 60 students at an Islamic high school.

-Background: By respecting religious and cultural contexts while providing accurate knowledge about menstruation, Unicharm aims to realize a "cohesive society" where women can live as they wish in any environment.

3. [Kenya] Establishing a Strategic Hub for East Africa and Investing in the Next Generation

Based on a long-term growth scenario for the East African region, Unicharm plans to establish a new subsidiary, “Sofy East Africa Limited,” in the Republic of Kenya in April 2026.

-Social Context and Risk Mitigation: In areas such as Kibera, one of Africa’s largest slums, "period poverty" remains a critical issue that deprives girls of educational opportunities.

-Specific Action: On January 25, 2026, Unicharm co-hosted a girls' soccer tournament with over 150 participants. The event combined sports to boost self-esteem with essential menstrual health education.

Future Outlook

Gender disparities in education and employment opportunities persist in many parts of the world. Unicharm will continue to provide products, services, and educational activities to ensure that women can lead their lives without discomfort or limitations caused by menstruation. We remain committed to creating opportunities for women’s education and social participation, ultimately leading to the improvement of women's social status.

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Contact:

[For inquiries]
Unicharm Corporation, Global Marketing Communication Division,
Love Your Possibilities PR Department
Email: brand-pr@unicharm.com