Enjoy Japanese Fruits with a Hello Kitty AR filter!

TOKYO--(BUSINESS WIRE)--Dec. 14, 2024

The Japan Fruit and Vegetables Export Promotion Council, in cooperation with The Japan Food Product Overseas Promotion Center (JFOODO), is collaborating with the popular Sanrio Co., Ltd. character “Hello Kitty,” a character that is also popular overseas and is celebrating its 50th anniversary, to promote Japanese fruits and vegetables from around Japan. We will be running a social media campaign where you can post photos on Instagram on the themes of major seasonal events such as Christmas, New Year, Chinese New Year, and Valentine’s Day to be entered into the draw to win a special “Smile Japanese Fruits Gift", which is a perfect gift that can be enjoyed by the whole family.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241213202671/en/

Note: The actual gift will be processed Japanese fruits. (Photo: Business Wire)

Special collaboration featuring the “Japan-grown Fruit” label* and Hello Kitty

*The “Japan-grown Fruit” label is a brand label only for fruits and vegetables produced in Japan that met strict Ministry of Agriculture, Forestry and Fisheries quality standards.

Campaign periods:

• Christmas: December 14, 2024 to December 31, 2024
• New Year: January 1, 2025 to January 10, 2025
• Chinese New Year: January 29, 2025 to February 14, 2025
• Valentine’s Day: February 14, 2025 to February 22, 2025

How to join:

1. Follow Instagram japanesefruit_official
2. Post a video that meets either of the two conditions below, and mention japanesefruit_official.
   
   *For Chinese New Year and Valentine’s Day you can apply just with condition 2.

(1) Videos using the fun japanesefruit x Hello Kitty filter

**Click the link in the profile to see the effects

(2) Video or images featuring people smiling and enjoying Japanese fruits

Target products:

Peaches, grapes, apples, persimmons, citrus fruits, strawberries, sweet potatoes

Target entrants:

Residents of Thailand, Singapore, Malaysia, Vietnam, Hong Kong, and Taiwan

Prizes:

Special “Smile Japanese Fruits Gift” set

Official Instagram account:

https://www.instagram.com/japanesefruit_official/

Click here for sales locations in each country:

https://jpfruit-export.jp/promotion/en/shop/

Implementing Body

Japan Fruit and Vegetables Export Promotion Council (JFEC)

https://jpfruit-export.jp/english.html

The Japan Food Product Overseas Promotion Center (JFOODO)

https://www.jetro.go.jp/en/jfoodo/

Cooperation

About Sanrio

Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Bad Badtz-Maru and Kerokerokeroppi. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please follow @sanriosingapore on Instagram and @SanrioSG on Facebook.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241213202671/en/

Contact:

PR team for Japan Fruit and Vegetables Export Promotion Council
E-mail: jpfruits_imc2024@group.dentsuprc.co.jp