TOKUSHIMA, Japan--(BUSINESS WIRE)--Oct. 12, 2023

Under the theme of “Consumer Empowerment in the Digital Age,” Tokushima Prefecture will host the “Tokushima International Consumer’s Forum 2023” to promote information sharing and collaboration among domestic and international consumer policy experts, university students from within Tokushima Prefecture and the ASEAN region, and others, as they exchange views on consumer risks and countermeasures brought about by the “Progress of Digitalization.”

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The world famous Awa Dance has a 400 years’ history. The story of its origin varies. It is said that Awa Dance was performed often around the time Hachisuka Iemasa, a feudal load of Tokushima, entered Tokushima in 1586, and hoarded the wealth produced by the indigo and salt trades. Later, indigo traders played an active part and made the dance even more gorgeous year by year. Awa Dance was established in the civil society and flourished as a free-form of mass entertainment. Especially, after World War II, it developed rapidly as a symbol of reconstruction. Nowadays, Awa Dance is well-known around the world as a representative of Japan’s traditional arts. (Photo: Business Wire)

What dangers do consumers face in this rapidly advancing digital society? How can consumers protect themselves while still enjoying the convenience of the digital society? What role do consumers play in this new age?

To answer these questions, consumer leaders and next-generation leaders from around the world gather in Tokushima, which is leading Japan in consumer policy together with the Strategic Headquarters for Frontiers of Consumer Policy of the Consumer Affairs Agency (CAA). Now, from Tokushima to the world, we propose a new way of consumerism in the digital age.

The forum will be live-streamed on the website below. We hope that the forthcoming forum will facilitate meaningful discussions leading to the progress of international consumer policy and consumer behavior toward a sustainable society for everyone around the world.

1. Main Theme
   
   Consumer Empowerment in the Digital Age
2. Date and Time (JST)
   
   October 31 (Tuesday), 2023, 10:30–17:00 (Live-streaming)
3. Schedule (JST)

• 10:30–10:50 Opening Remarks
• 10:50–11:50 Keynote Speech
  
  [ Thirty Years of Digital Consumers - The Good, the Bad and the Future - ]
• 13:00–14:30 Joint Session with the Consumer Affairs Agency
  
  [ Consumer Protection in the Digital Age - Present and Future - ]
• 15:00–16:40 Future Session with Young People from Tokushima and ASEAN Countries
  
  [ Consumer Behavior in the Digital Age - Our Recommendations - ]
• 16:40–17:00 General Commentary

* For more details, please visit the website of the Tokushima International Consumer’s Forum 2023 below.

Tokushima International Consumer’s Forum 2023

https://www.pref.tokushima.lg.jp/en/world.consumer.forum/2023/

Tourist information on Tokushima Prefecture (in English, Chinese and Korean)

https://discovertokushima.net/en/

View source version on businesswire.com: https://www.businesswire.com/news/home/20231011070276/en/

Contact:

For Inquiries
Consumer Policy Division, Consumer Development and Safety Bureau,
Crisis Management and Environment Department
Tokushima Prefectural Government
TEL: +81-88-621-2499
Email: shohishaseisakuka@pref.tokushima.jp