Japanese Sake Category Added to “ASI Bootcamp in Malaysia 2022”
Posted Oct 4, 2022 15:49 (GMT +7)
TOKYO--(BUSINESS WIRE)--Oct. 04, 2022
The Association de la Sommellerie Internationale (ASI) held the “ASI Bootcamp in Malaysia 2022” three-day training event at “DoubleTree by Hilton Kuala Lumpur” in Kuala Lumpur, Malaysia, from September 12 to 14, to educate young sommeliers who will lead the industry in the future.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20221002005097/en/
ASI Bootcamp (Photo: Business Wire)
The Japan Sake and Shochu Makers Association (JSS) concluded a partnership with ASI this year. JSS organized a Sake Masterclass involving five different types of sake to showcase the wonders of sake to young sommeliers in the camp. JSS also gave the chance to savor twelve types of sake at a tasting table.
ASI Bootcamp is an educational program developed and promoted by ASI, with this year marking the second time it was held following the inaugural event last year. The high-quality, intensive three-day event involved 27 sessions of masterclasses, workshops, and tastings for 47 young sommeliers selected from 22 countries around the world.
The global popularity of sake is continuing to rise, and many of the participating sommeliers have been anticipating the introduction of a sake category. A 40-minute Masterclass titled “Sake -Ingredients, techniques, styles” was held to cater to this, covering topics like essential details, fundamental differences between wine and sake, the role of koji (rice malt), UMAMI, and differences in how sake is paired with specific cuisines.
Participants had many questions, and the masterclass even drew the attention of other tutors. They all indicated a high interest in the relatively unknown realm of sake potential.
Sommeliers need to have extensive knowledge across a broad field of beverages and wine in particular. The inclusion of the sake category in this intensive three-day bootcamp will help to significantly boost awareness of sake and have a positive impact on brand power.
JSS will continue its activities with ASI and other sommelier associations worldwide to establish an identity within the global liquor industry.
The Japan Sake and Shochu Makers Association SNS links are as follows.
View source version on businesswire.com: https://www.businesswire.com/news/home/20221002005097/en/
Japan sake PR Secretariat
Contact person: Satoru Suzuki
Distribute your news release with us
Our media lists include news desks at all leading Thai and English-language dailies.
Radio & TV
We deliver your news to leading Thai radio stations and TV channels.
All releases are submitted to Internet news sites, including several with guaranteed pickup.
Our Self-Serve News Release Couldn't Be Simpler
Our streamlined online process makes it simple and fast to submit your news to the Thai media. Once registered, just enter or copy your text into our submission form and you'll see an instant preview with our fee based on the word count, translation, and any attached image. To confirm submission, hit Enter to be taken to our payment processor. Once payment is approved, your release passes automatically to our news desk for translation and dissemination by our skilled and experienced team. You'll be kept informed at each step of the process.