The Japan National Tourism Organization Launches New Insider Guide to Japan

Category: Travel & Leisure
Posted Apr 15, 2021 13:35 (GMT +7)

TOKYO--(BUSINESS WIRE)--Apr. 14, 2021

Japan National Tourism Organization (JNTO) launches a new Insider Guide to Japan, celebrating the country’s many traditions, innovations, natural wonders, and adventures.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210414005351/en/

Arakurayama Sengen Park, Yamanashi, Japan (Photo: Business Wire)

Arakurayama Sengen Park, Yamanashi, Japan (Photo: Business Wire)

2021 is a landmark year for Japan, as Tokyo gears-up to host the postponed Tokyo 2020 Olympic and Paralympic Games, and the country is set to be one of the top travel destinations.

The Japanese word for clean also means beautiful: a notion deeply ingrained in the national psyche that permeates every aspect of everyday life. Japan is a land of temples and shrines, inspiring landscapes, healthy food and the time-honored tradition of onsen. For those desperate to travel, Japan offers the perfect balance of adventure, freedom, solitude, and intrigue: an opportunity to finally tick off that bucket-list destination, comfortable in the knowledge that Japan has gone above and beyond in terms of due diligence for visitor safety.

JNTO will launch a series of newsletters from this April to serve as an insider’s guide to Japan’s many traditions and innovations. Given the volume of attractions across the country, JNTO categorizes Japan’s travel offerings into seven passions: Cuisine, Outdoors, Relaxation, Nature, Tradition, Art, and Cities. JNTO has launched “Experiences in Japan,” a website that showcases activities based on these Seven Passions. See here for more information: https://business.jnto.go.jp/news/pdf/jnto_press_release_210414.pdf

While preparing for the resumption of inbound travel, JNTO is also taking a number of COVID-19 measures to ensure peace of mind for visitors. These initiatives include multilingual infographics on the country’s precautions against COVID-19 as well as emergency information. See here for more information: https://www.japan.travel/en/2020-TYO-covid-19

Seino Satoshi, president of the Japan National Tourism Organization, said:

Tokyo 2020 will begin from July 23 this year. Taking place ten years after the Great East Japan Earthquake, the torch relay will demonstrate the nation’s recovery to the world.

The COVID-19 pandemic has made travel to Japan impossible, and unfortunately it has been decided to hold the games without overseas spectators. However, I firmly believe that humankind will overcome this crisis and tourism will resume.

Japan is often associated with big cities, Mt. Fuji, cherry blossoms, ninjas, and anime. However, Japan has a varied topography, with forests occupying about 70% of its land.

Over the last five years Japan has become one of the world's leading travel destinations, with annual visitors growing to over 30 million before the pandemic. Throughout this campaign we will showcase the many undiscovered charms of Japan that are not yet known to the world.

While we will miss you this summer, we promise that our time apart will make travel experiences all the more exciting when cross-border travel is resumed. We look forward to seeing you in Japan.

Please visit JNTO's website for the full press release.


View source version on businesswire.com: https://www.businesswire.com/news/home/20210414005351/en/


Press Office:
Asuka Suzuki
Dentsu Public Relations for JNTO

Distribute your news release with us

  • Print

    unique advertising solution

    Our media lists include news desks at all leading Thai and English-language dailies.

  • Radio & TV

    reliable platform

    We deliver your news to leading Thai radio stations and TV channels.

  • Internet Sites

    cloud computing

    All releases are submitted to Internet news sites, including several with guaranteed pickup.

Our Self-Serve News Release Couldn't Be Simpler

Our streamlined online process makes it simple and fast to submit your news to the Thai media. Once registered, just enter or copy your text into our submission form and you'll see an instant preview with our fee based on the word count, translation, and any attached image. To confirm submission, hit Enter to be taken to our payment processor. Once payment is approved, your release passes automatically to our news desk for translation and dissemination by our skilled and experienced team. You'll be kept informed at each step of the process.

Do NOT follow this link or you will be banned from the site!