Tommy Hilfiger Calls on Social Entrepreneurs to Take on the Tommy Hilfiger Fashion Frontier Challenge
Posted Mar 21, 2019 13:04 (GMT +7)
AMSTERDAM--(BUSINESS WIRE)--Mar. 21, 2019
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce that year two applications for the Tommy Hilfiger Fashion Frontier Challenge are now open. The global program aims to support entrepreneurial start-up and scale-up stage businesses developing solutions that promote inclusive and positive change in fashion. After a successful first year, the company is excited to continue to work on identifying opportunities that support the advancement of the fashion industry.
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The prestigious jury panel and TOMMY HILFIGER Challenge winners at the Final Event. (Photo: Business Wire)
“The first chapter of this global initiative was an inspiring journey that put a spotlight on incredible ideas that could change the lives of people through a more positive and inclusive fashion landscape,” said Tommy Hilfiger. “Through the Tommy Hilfiger Fashion Frontier Challenge we continue to mentor and support social entrepreneurs who are putting their heart and soul into addressing issues they strongly believe in. This celebrates the entrepreneurial spirit and determined optimism at the heart of our brand DNA.”
Interested businesses are invited to submit project proposals that focus on inclusive fashion. Over a multi-stage four-month process, applicants will be narrowed down to six finalists who will be invited to develop their project plans with the support of a team of dedicated Tommy Hilfiger subject-matter experts at the Campus of the Future in Amsterdam, the Netherlands. They will pitch their finalized concepts at the global Tommy Hilfiger Fashion Frontier Challenge Final Event in early 2020, where a prestigious jury panel will award €150,000 among two winners to support their ventures. The winners will also receive a year-long mentorship with Tommy Hilfiger’s experts globally as well as INSEAD experts, in addition to a place on the INSEAD Social Entrepreneurship Program (ISEP). An additional €10,000 will be awarded to the finalist who wins the “Audience Favorite Vote”.
The Final Event of the first Challenge took place in January 2019, with an expert celebrity Jury Panel that included Mr. Tommy Hilfiger; model and activist, Arizona Muse; CEO, Tommy Hilfiger Global and PVH Europe, Daniel Grieder; CFO and COO, Tommy Hilfiger Global and PVH Europe, Martijn Hagman; Founding Partner, Social Impact Venture, Willemijn Verloop; Full Professor and Chair of Social Entrepreneurship at Católica-Lisbon and visiting Professor at INSEAD, Filipe Santos; and Managing Director, Fashion for Good, Katrin Ley. A total of €210,000 was awarded by the Jury Panel among the three winners, including Selina Wamucii, doctHERs and Auf Augenhoehe.
Tommy Hilfiger’s mission is to be one of the leading sustainable designer lifestyle companies through how it creates its product, manages its operations, and connects with its communities and stakeholders. More information about Tommy Hilfiger’s sustainable evolution can be found on: http://global.tommy.com/int/en/about/corporate-responsibility/16
Applications are open from March 21, 2019 to May 12, 2019 and can be submitted here.
More information about the Tommy Hilfiger Fashion Frontier Challenge, including how to apply, is available here: http://global.tommy.com/int/en/about/corporate-responsibility/16
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #FashionFrontierChallenge, #MakeNewPossible and @TommyHilfiger.
About Tommy Hilfiger
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
About PVH Corp.
With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 36,000 associates operating in over 40 countries and nearly $9 billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo*, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True & Co. intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190321005068/en/
Tommy Hilfiger Contact
Sr. Director, Global Communications
Tel: +31 62904 2334
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