Chartbeat and CrowdTangle Partner to Tackle Publishers' Largest Problem: The Social News Gap
Posted Sep 16, 2016 07:04 (GMT +7)
The Leading Real Time Intelligence Partner for Publishers and the Analytics Engine Behind Facebook Signal Link up for an Industry First
NEW YORK, NY--(Marketwired - September 15, 2016) - Chartbeat, the content intelligence platform for publishers, today announced a new offering called Offsite Social that helps publishers understand how the articles they write get read and distributed on social platforms. Powered by CrowdTangle, the leading social media intelligence engine, this real-time analytics tool is the first of its kind designed to tackle one of publishers' biggest challenges: the Social News Gap.
Until now, content creators have been in the dark about the full lifecycle of their articles, or understanding the link between articles posted onsite and social activity offsite. Since Facebook accounts for 45% of mobile referral traffic and 14% of desktop referrer traffic -- by far the largest referrer -- it has become more and more critical for publishers to understand this link.
"Publishers use Chartbeat for real-time content intelligence, and as consumption changes, it's become increasingly important for us to help publishers realize the connection between onsite and offsite behavior in real time so they can take action," said Chartbeat CEO John Saroff. "This collaboration with CrowdTangle helps us bridge the increasing Social News Gap."
Chartbeat tools track every second readers are engaging with content on a publisher's site, while CrowdTangle monitors what's happening directly on social platforms like Facebook, Twitter, Instagram and Reddit. Together, this Chartbeat-CrowdTangle data integration surfaces real-time social activity on the article level, enabling writers and editors to understand social behavior, take action and participate in the conversation, while also tracking their article onsite -- all from one interface.
Overall, Offsite Social closes a major gap for publishers seeking to understand the full view of article performance while also simplifying workflow. "CrowdTangle and Chartbeat are two of the most trusted analytics tools in the newsroom, and combining our data is just one more way we can help journalists, editors and social media editors understand the full value of their content in real time," said Brandon Silverman, CEO of CrowdTangle. "We think newsrooms who use Offsite Social will see immediate impact."
Initially, the Chartbeat Offsite Social offering will be an unlockable feature of the Chartbeat platform made available as a beta to clients of both Chartbeat and CrowdTangle. For more information on the offering, please contact Chartbeat at email@example.com
Chartbeat, the content intelligence platform for publishers, believes that today's content creators need mission-critical insights -- in real time and across desktop, social, and mobile platforms -- to turn visitors into a loyal audience. That's why our software goes beyond clicks and pageviews, so content creators can understand what, within their content, is keeping people engaged. Partnering with more than 50,000 sites across 60+ countries, Chartbeat's software and front-line tools help the world's leading media companies understand, measure, and value the attention earned by their content.
CrowdTangle makes it easy to keep track of what's happening on social media. Designed for a wide variety of uses in a newsroom, CrowdTangle is a simple way for publishers to discover content, benchmark themselves against competitors and identify influencers across some of the world's largest social networks. CrowdTangle currently serves hundreds of publishers and local news networks around the world, including the Washington Post, BuzzFeed, the BBC, Tronc, TEGNA and many more, and powers Facebook's dedicated tool for Journalists: Facebook Signal.
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