Rugby World Cup Plus Goes Live With Official and Exclusive Worldwide Video On Demand Service
Posted Aug 10, 2007 11:45 (GMT +7)
SAN CARLOS, Calif.--(BUSINESS WIRE)--July 31, 2007
Official Online Service From RWC and MediaZone Offers Only Destination for Global Video On Demand Access to All 48 Matches From Rugby's Crown Jewel
Leading global online broadcaster MediaZone and the Rugby World Cup Limited (RWCL) today launched RWC Plus, the official and exclusive broadband video On Demand service for Rugby World Cup 2007. RWC Plus is produced in association with MediaZone Rugby and will be streamed through the official tournament website at www.rugbyworldcup.com/video.
RWC Plus provides rugby fans worldwide with delayed coverage of all 48 matches from the Rugby World Cup 2007, as well as LIVE audio feeds, match previews, halftime and fulltime highlights and interviews for USD 49.99.
Fans who purchase the package before the Rugby World Cup starts can whet their appetites by watching some of the best moments, tries & match highlights from the RWC video archive 1987-2003. The archive contains an edited package of the Top 20 Tries from each of the five previous Rugby World Cups, plus 20 Golden Moments like Joel Stranky's winning drop goal from 1995, along with 15 classic Rugby World Cup matches (including all five RWC Finals) cut down into 10-minute single-game highlight packages. With RWC Plus, fans can relive all the drama from David Kirk lifting the Webb Ellis Cup in the inaugural Tournament, to Francois Pienaar and Nelson Mandela celebrating together on the podium in 1995, to Martin Johnson lifting the trophy after Jonny Wilkinson's famous drop goal against Australia in 2003.
""We envisioned RWC Plus as an unprecedented worldwide service to ensure rugby fans everywhere have access to deep coverage of Rugby World Cup 2007 through the official site. The IRB are pleased to partner with MediaZone to launch this broadband video option to complement broadcast coverage,"" said Mike Miller, IRB CEO.
Existing MediaZone Rugby All-Access-Pass customers in eligible territories can purchase the Rugby World Cup Pass at a discounted rate of USD 39.99. Fans interested in purchasing both the RWC Pass and the MediaZone Rugby All-Access-Pass can buy a combined package for USD 139.98.
""As the broadband home for rugby union, MediaZone consistently provides fans with the highest quality rugby video available online at an affordable price,"" said Patrick Guthrie, MediaZone's director of rugby. ""RWC Plus will allow fans worldwide to watch every match, whenever and wherever they choose and relive their favorite moments. This exclusive VOD broadband coverage is the only one of its kind and we're thrilled to be working with the IRB to provide this exclusive service to fans around the globe.""
About the International Rugby Board
The International Rugby Board (IRB) is Rugby Union's governing body. There are currently 120 Unions in membership of the IRB within six Regional Associations. The IRB funds and runs major International Rugby tournament's all over the world including its most prestigious event, Rugby World Cup (RWC), which is held every four years. RWC is now the world's third largest sporting event and this year's tournament in France is widely anticipated to be the most successful in the tournament's 20-year history. Over 2 million fans are expected to attend one or more of the 48 matches while a worldwide audience of over 4 billion will watch RWC on TV. RWC plays an important part in the global development of the Game with funds generated pumped into the Game at every level in the form of high performance, union infrastructure and tournament initiatives designed at increasing the overall competitiveness of the Game.
MediaZone is a leading global online broadcaster specializing in professionally produced sports, international and entertainment video programming. MediaZone has established lasting exclusive partnerships with leading media brands including AOL and NBC Sports and is the official online broadcast partner for major events such as Wimbledon, the New York City Marathon, and the Indianapolis 500. MediaZone Rugby is the world's leading service for rugby video online, available at MediaZone.com/Rugby. The company is headquartered in the San Francisco Bay Area with offices in China and Europe. MediaZone is a division of MIH Ltd., a wholly-owned subsidiary of Naspers (Nasdaq:NPSN). For more information, please visit: MediaZone.com.
CONTACT: LaunchSquad for MediaZone
Melissa Klein or Katie Cinnamond, 415-625-8555
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